WEB BASED MARKETING Web Design Brand Design Print Collateral Direct Mail Interactive Multimedia DVDs Internet Based Marketing Hoerr Racing Hoerr Racing had an established customer list of over 4000 professional race car drivers and teams, but had barely scratched the surface of the thousands of individuals that were car enthusiasts, made their own repairs and modifications at home and had high end automobiles. Implications launched an email campaign using a highly targeted list of auto racing enthusiasts who had a history of buying car parts online and raised the brand awareness of Hoerr Racing. The end result was an influx of new potential customers who filled out a form with vital information about the cars they drove, and requested catalogs from the company View work >>